How Les Benjamins Turned Overstock into Revenue with Kalder’s Mystery Box

$170K+ new ARR

generated in under 2 weeks

5,000-person waitlist

sold out in just 7 days

$500k+ in dead stock recovered

at full-price perception — zero discounting

“The Vault isn’t just a subscription — it’s a curation, a sense of belonging, and a fan engine. Kalder made it possible for us to build this level of loyalty and recurring revenue by giving us an entirely new way to sell.”

Gokce Gurpinar

CMO, Les Benjamins

The Problem

Revenue peaks without predictability — and overstock eating into brand equity

In the world of streetwear, timing is everything. Collections drop, culture moves, and yesterday’s hype becomes tomorrow’s archive. For Les Benjamins, the Istanbul-based streetwear powerhouse, that rhythm of momentum came with a hidden drag: surplus.

Each season, the brand poured creativity into storytelling-led collections. But after the moment passed, pieces that didn’t perfectly match market timing or size demand began to pile up — over $500K in unsold inventory annually. Not from lack of demand, but from the relentless pace of fashion itself. The cycle never waits.

Les Benjamins faced a classic dilemma:

  • Discounting risked undermining a decade of cultural credibility.

  • Liquidating meant losing control of the brand narrative.

  • Holding drained capital and delayed future drops.

For the eCommerce and marketing teams, the pain wasn’t just operational — it was structural. Every drop delivered explosive sales and global virality, followed by quiet months of rebuild. Sharp revenue peaks were followed by valleys of silence. Each new season meant starting from zero: new campaigns, new spend, new pressure.

Meanwhile, premium SKUs sat idle, too high-end to discount, too identity-defining to send to off-price retailers. Every piece represented trapped capital — and untapped storytelling potential.


“We could go viral every few months,” said the Les Benjamins eCommerce Director, “but it wasn’t sustainable. We needed that same hype to live on — month after month — without having to rebuild it from scratch.”


The brand’s most loyal fans were also under-monetized. They wanted more: consistent access, surprise, and a sense of belonging between collections. Yet without a recurring format or loyalty layer, there was no bridge between hype and habit.

Les Benjamins didn’t want a clearance plan — they needed a cultural reframe:

a new way to move inventory without eroding exclusivity,

engage fans without discounting,

and turn volatility into a predictable, recurring revenue line and turn dead stock into discovery,— all while keeping the brand’s edge and premium identity intact.

The Solution

A recurring revenue engine that turned surplus into storytelling and fans into growth

To turn excess into access, Les Benjamins partnered with Kalder to launch a new way to sell — Monthly Mystery Boxes.

Introducing The LB Vault: a monthly mystery box, built entirely on Kalder’s white-labeled mystery box subscription and commerce infrastructure. For $150/month, subscribers receive $350**+ worth of curated Les Benjamins pieces** — from archive gems to off-season treasures and unreleased samples — all personalized through a Style Quiz that powers first-party data collection.


Powered by Kalder, customers now subscribe directly from the brand’s own domain, take a style quiz, and receive a curated monthly box of Les Benjamins pieces and partner products. Each shipment feels like a new drop—exclusive, collectible, and share-worthy—while the backend handles everything automatically:


  • Recurring billing and fulfillment orchestration through Shopify and Kalder’s API

  • Personalization Quiz that matches sizes, categories, and preferences

  • A viral “Give a Box, Get a Box” referral mechanic, driving organic sharing and peer acquisition

  • Real-time analytics that reveal retention, AOV, and inventory recovery rates

The team created a system that keeps drops alive every month while collecting valuable first-party insights and driving viral growth through fans. “Every box creates its own wave,” said the brand’s eCommerce Director. “We’re seeing fans post, tag friends, and subscribe together. What used to be a one-day spike is now a month-long conversation.”

The result is a new recurring revenue line that compounds month over month—no flash sales, no wholesale markdowns, and no lost brand control. What began as an experiment to move surplus inventory has evolved into a scalable flywheel where community engagement drives predictable income and dead stock turns into discovery.

Kalder’s platform doesn’t just automate operations; it gives lifestyle brands a repeatable playbook for turning cultural energy into financial consistency.

Company Name

Les Benjamins

Industry

Streetwear & Lifestyle

Company Size

Mid-Market (Global streetwear label with multi-channel retail presence)

Pain Point

Cult-like following brand looking to engage customers directly mover and High cost of liquidating overstock and limited customer engagement between drops

Kalder Products Used

- Mystery Box Subscriptions

- Style Quiz & Personalization Engine

- Referrals

- Engagement & Analytics Dashboard

About the Company

Les Benjamins is a contemporary streetwear brand that blends Eastern heritage with modern design. Known for its storytelling, craftsmanship, and cultural collaborations, the brand has grown into a global name stocked by leading retailers and worn by international artists and athletes.

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How Les Benjamins Turned Overstock into Revenue with Kalder’s Mystery Box

How Les Benjamins Turned Overstock into Revenue with Kalder’s Mystery Box

How Les Benjamins Turned Overstock into Revenue with Kalder’s Mystery Box

$170K+ new ARR

$170K+ new ARR

generated in under 2 weeks

generated in under 2 weeks

5,000-person waitlist

5,000-person waitlist

sold out in just 7 days

sold out in just 7 days

$500k+ in dead stock recovered

$500k+ in dead stock recovered

at full-price perception — zero discounting

at full-price perception — zero discounting

“The Vault isn’t just a subscription — it’s a curation, a sense of belonging, and a fan engine. Kalder made it possible for us to build this level of loyalty and recurring revenue by giving us an entirely new way to sell.”

“The Vault isn’t just a subscription — it’s a curation, a sense of belonging, and a fan engine. Kalder made it possible for us to build this level of loyalty and recurring revenue by giving us an entirely new way to sell.”

“The Vault isn’t just a subscription — it’s a curation, a sense of belonging, and a fan engine. Kalder made it possible for us to build this level of loyalty and recurring revenue by giving us an entirely new way to sell.”

Gokce Gurpinar

Gokce Gurpinar

Gokce Gurpinar

CMO, Les Benjamins

CMO, Les Benjamins

CMO, Les Benjamins

The Problem

Revenue peaks without predictability — and overstock eating into brand equity

Revenue peaks without predictability — and overstock eating into brand equity

Revenue peaks without predictability — and overstock eating into brand equity

In the world of streetwear, timing is everything. Collections drop, culture moves, and yesterday’s hype becomes tomorrow’s archive. For Les Benjamins, the Istanbul-based streetwear powerhouse, that rhythm of momentum came with a hidden drag: surplus.

Each season, the brand poured creativity into storytelling-led collections. But after the moment passed, pieces that didn’t perfectly match market timing or size demand began to pile up — over $500K in unsold inventory annually. Not from lack of demand, but from the relentless pace of fashion itself. The cycle never waits.

Les Benjamins faced a classic dilemma:

  • Discounting risked undermining a decade of cultural credibility.

  • Liquidating meant losing control of the brand narrative.

  • Holding drained capital and delayed future drops.

For the eCommerce and marketing teams, the pain wasn’t just operational — it was structural. Every drop delivered explosive sales and global virality, followed by quiet months of rebuild. Sharp revenue peaks were followed by valleys of silence. Each new season meant starting from zero: new campaigns, new spend, new pressure.

Meanwhile, premium SKUs sat idle, too high-end to discount, too identity-defining to send to off-price retailers. Every piece represented trapped capital — and untapped storytelling potential.


“We could go viral every few months,” said the Les Benjamins eCommerce Director, “but it wasn’t sustainable. We needed that same hype to live on — month after month — without having to rebuild it from scratch.”


The brand’s most loyal fans were also under-monetized. They wanted more: consistent access, surprise, and a sense of belonging between collections. Yet without a recurring format or loyalty layer, there was no bridge between hype and habit.

Les Benjamins didn’t want a clearance plan — they needed a cultural reframe:

a new way to move inventory without eroding exclusivity,

engage fans without discounting,

and turn volatility into a predictable, recurring revenue line and turn dead stock into discovery,— all while keeping the brand’s edge and premium identity intact.

The Solution

A recurring revenue engine that turned surplus into storytelling and fans into growth

A recurring revenue engine that turned surplus into storytelling and fans into growth

A recurring revenue engine that turned surplus into storytelling and fans into growth

To turn excess into access, Les Benjamins partnered with Kalder to launch a new way to sell — Monthly Mystery Boxes.

Introducing The LB Vault: a monthly mystery box, built entirely on Kalder’s white-labeled mystery box subscription and commerce infrastructure. For $150/month, subscribers receive $350**+ worth of curated Les Benjamins pieces** — from archive gems to off-season treasures and unreleased samples — all personalized through a Style Quiz that powers first-party data collection.


Powered by Kalder, customers now subscribe directly from the brand’s own domain, take a style quiz, and receive a curated monthly box of Les Benjamins pieces and partner products. Each shipment feels like a new drop—exclusive, collectible, and share-worthy—while the backend handles everything automatically:


  • Recurring billing and fulfillment orchestration through Shopify and Kalder’s API

  • Personalization Quiz that matches sizes, categories, and preferences

  • A viral “Give a Box, Get a Box” referral mechanic, driving organic sharing and peer acquisition

  • Real-time analytics that reveal retention, AOV, and inventory recovery rates

The team created a system that keeps drops alive every month while collecting valuable first-party insights and driving viral growth through fans. “Every box creates its own wave,” said the brand’s eCommerce Director. “We’re seeing fans post, tag friends, and subscribe together. What used to be a one-day spike is now a month-long conversation.”

The result is a new recurring revenue line that compounds month over month—no flash sales, no wholesale markdowns, and no lost brand control. What began as an experiment to move surplus inventory has evolved into a scalable flywheel where community engagement drives predictable income and dead stock turns into discovery.

Kalder’s platform doesn’t just automate operations; it gives lifestyle brands a repeatable playbook for turning cultural energy into financial consistency.

Company Name

Company Name

Les Benjamins

Les Benjamins

Industry

Industry

Streetwear & Lifestyle

Streetwear & Lifestyle

Company Size

Company Size

Mid-Market (Global streetwear label with multi-channel retail presence)

Mid-Market (Global streetwear label with multi-channel retail presence)

Pain Point

Pain Point

Cult-like following brand looking to engage customers directly mover and High cost of liquidating overstock and limited customer engagement between drops

Cult-like following brand looking to engage customers directly mover and High cost of liquidating overstock and limited customer engagement between drops

Kalder Products Used

Kalder Products Used

- Mystery Box Subscriptions

- Mystery Box Subscriptions

- Style Quiz & Personalization Engine

- Style Quiz & Personalization Engine

- Referrals

- Referrals

- Engagement & Analytics Dashboard

- Engagement & Analytics Dashboard

About the Company

About the Company

Les Benjamins is a contemporary streetwear brand that blends Eastern heritage with modern design. Known for its storytelling, craftsmanship, and cultural collaborations, the brand has grown into a global name stocked by leading retailers and worn by international artists and athletes.

Les Benjamins is a contemporary streetwear brand that blends Eastern heritage with modern design. Known for its storytelling, craftsmanship, and cultural collaborations, the brand has grown into a global name stocked by leading retailers and worn by international artists and athletes.

Get Started for Free

Start Selling Your Rewards

Start Selling Your Rewards

You may be interested in

You may be interested in