How Fynda launched a two-sided rewards ecosystem in 2 weeks with Kalder
2 weeks to launch
with Kalder’s no-code rewards infrastructure
4,500+ partner offers activated
across the UK’s top brands
20–30% higher commissions
from Kalder’s partner rewards network
“Kalder helped us build an incentive engine for both sides of our marketplace. Our plumbers earn rewards on daily spend, our customers redeem points on services — and we created an entirely new revenue stream.”
Operations Lead
FYNDA
The Problem
Two sides of a marketplace. Zero continuity between them.
Fynda is a UK-based platform connecting customers with trusted tradespeople — plumbers, electricians, HVAC technicians, and more. The model was simple: professionals sign up, customers book them, and Fynda facilitates the transaction. But growth had plateaued.
The team realized their biggest challenge wasn’t supply or demand — it was activation and retention on both sides.
Plumbers needed consistent work and a reason to stay loyal to Fynda instead of taking jobs off-platform. Customers needed to remember Fynda not just when something broke, but as the default for home services.
Without an engagement loop or incentive system, both sides were highly price-sensitive and low-frequency users. Even though thousands of plumbers and customers had joined, few were returning regularly.
On top of that, Fynda was sitting on an untapped revenue opportunity. Every professional and customer was spending money daily — on groceries, fuel, tools, travel, and essentials — but none of that spend touched the Fynda ecosystem.
The team began to ask:
How can we reward loyalty and drive retention for both workers and customers?
Can we make rewards a growth lever, not just a perk?
How do we curate relevant offers — a grocery or gas reward for a plumber, a home décor or travel offer for a customer — without building new tech or operations?
And can we do it without a massive engineering or partnership team?
Traditional loyalty vendors didn’t fit. Their systems were built for single audiences — retail shoppers or financial customers — not for two-sided marketplaces with fundamentally different user needs.
Fynda needed a fast, flexible way to launch personalized rewards programs for both sides of its ecosystem, connect to relevant brand offers in the UK, and do it all without writing custom code or managing complex integrations.
The Solution
A no-code, dual-rewards engine that powers growth, retention, and new revenue
To meet both user and business needs, Fynda partnered with Kalder to launch a dual-sided Partner Rewards Platform — a white-labeled solution that unified plumbers, customers, and brand partners into one seamless incentive ecosystem.
With Kalder’s low-code infrastructure, the Fynda team went live in just two weeks, under their own brand, without touching backend systems or hiring new developers.
Here’s how they did it:
1. Dual reward programs for different audiences
Fynda created two unique, fully branded experiences powered by Kalder’s offers network:
Fynda Pro Rewards — built for plumbers and tradespeople, featuring high-frequency, lifestyle-aligned offers from partners like Tesco, BP, Greggs, and Clarks.
Fynda Customer Rewards — tailored for homeowners and everyday users, focused on shopping, travel, and lifestyle deals.
Each audience saw curated, relevant offers — designed to fit their real-world spend and drive continuous engagement.
2. Rewards that power both sides of the flywheel
With Kalder, Fynda connected these programs into a closed-loop ecosystem:
Plumbers earn cashback and points when shopping at partner brands — helping them save on daily expenses.
Customers earn and redeem points for booking services within the Fynda app — turning every transaction into a retention moment.
Both groups interact with offers weekly, keeping the Fynda brand top of mind between bookings.
This transformed Fynda from a transactional platform into a daily engagement destination — where loyalty and growth reinforce each other.
3. Access to 4,500+ UK brand partners
Instead of building their own merchant network, Fynda plugged directly into Kalder’s 4,500+ brand offers network across the UK — including major retailers, grocers, and travel providers.
Through Kalder’s API, they gained instant access to:
Localized, pre-negotiated brand offers
Automated attribution and payout handling
Offer-level performance data and insights
4. Revenue and data, not just retention
Behind the scenes, Kalder handles all offer tracking, payouts, and analytics, while Fynda earns 20–30% higher commission rates than typical affiliate networks through Kalder’s preferred partner integrations.
This turned the program into a profitable business line, not a cost center — creating an ancillary revenue stream tied directly to user activity.
“We didn’t just want to retain users — we wanted to reward loyalty in motion. Kalder helped us do both sides of the equation: plumbers earn where they spend, and customers save where they book.”
— CEO, Fynda
5. Zero-code customization and rapid deployment
Using Kalder’s no-code dashboard, Fynda’s operations and marketing teams manage:
Offer curation and category-level prioritization
Program branding and content updates
Data dashboards for user engagement and commission insights
All of it is managed in-house, without technical intervention — enabling fast iterations and campaign testing as the platform grows.
The Results
An incentive flywheel that fuels both sides of the marketplace
2 weeks to launch: with zero developer involvement
4,500+ live offers: across top UK brands
2 reward programs launched: for workers and customers in one platform
20–30% higher commissions: from Kalder’s UK partner network
New ancillary revenue line: from cashback and brand partnerships
Fynda transformed its platform into a self-sustaining ecosystem, where every transaction — booking, spending, or redeeming — creates value for users and income for the business.
Kalder’s Partner Rewards Platform
Powering two-sided growth for marketplaces, fintechs, and loyalty ecosystems. Launch in days. Reward everyone. Grow faster.
Company Name
FYNDA
Industry
Home Services & Marketplace Technology
Company Size
Growth-stage, operating across the UK
Pain Point
Low retention and engagement across a two-sided marketplace — with no loyalty engine to incentivize either side (workers or customers)
Kalder Products Used
- Partner Rewards
- Dual-Program Rewards Engine
- No-Code Curation Dashboard
- UK Partner Offers Network
- Commission & Analytics Infrastructure
About the Company
Fynda is a UK-based two-sided marketplace connecting customers with trusted local professionals — including plumbers, HVAC technicians, and electricians. The platform enables users to easily book services while helping tradespeople find steady, verified work opportunities. To build stronger loyalty loops and drive daily engagement, Fynda partnered with Kalder to launch a dual rewards ecosystem — one program for customers and another for service professionals. Both sides earn and redeem rewards across 4,500+ UK brand offers, from Tesco to Clarks, while Fynda earns 20–30% higher commission rates through Kalder’s preferred partner network. With Kalder’s no-code infrastructure, Fynda went live in just two weeks, turning its transactional service marketplace into a self-sustaining, revenue-generating loyalty platform that grows both sides of its ecosystem.
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How Fynda launched a two-sided rewards ecosystem in 2 weeks with Kalder
How Fynda launched a two-sided rewards ecosystem in 2 weeks with Kalder
How Fynda launched a two-sided rewards ecosystem in 2 weeks with Kalder
2 weeks to launch
2 weeks to launch
2 weeks to launch
with Kalder’s no-code rewards infrastructure
with Kalder’s no-code rewards infrastructure
with Kalder’s no-code rewards infrastructure
20–30% higher commissions
20–30% higher commissions
20–30% higher commissions
from Kalder’s partner rewards network
from Kalder’s partner rewards network
4,500+ partner offers activated
4,500+ partner offers activated
4,500+ partner offers activated
across the UK’s top brands
across the UK’s top brands
across the UK’s top brands
“Kalder helped us build an incentive engine for both sides of our marketplace. Our plumbers earn rewards on daily spend, our customers redeem points on services — and we created an entirely new revenue stream.”
“Kalder helped us build an incentive engine for both sides of our marketplace. Our plumbers earn rewards on daily spend, our customers redeem points on services — and we created an entirely new revenue stream.”
“Kalder helped us build an incentive engine for both sides of our marketplace. Our plumbers earn rewards on daily spend, our customers redeem points on services — and we created an entirely new revenue stream.”
Operations Lead
Operations Lead
FYNDA
FYNDA
FYNDA
The Problem
Two sides of a marketplace. Zero continuity between them.
Two sides of a marketplace. Zero continuity between them.
Two sides of a marketplace. Zero continuity between them.
Fynda is a UK-based platform connecting customers with trusted tradespeople — plumbers, electricians, HVAC technicians, and more. The model was simple: professionals sign up, customers book them, and Fynda facilitates the transaction. But growth had plateaued.
The team realized their biggest challenge wasn’t supply or demand — it was activation and retention on both sides.
Plumbers needed consistent work and a reason to stay loyal to Fynda instead of taking jobs off-platform. Customers needed to remember Fynda not just when something broke, but as the default for home services.
Without an engagement loop or incentive system, both sides were highly price-sensitive and low-frequency users. Even though thousands of plumbers and customers had joined, few were returning regularly.
On top of that, Fynda was sitting on an untapped revenue opportunity. Every professional and customer was spending money daily — on groceries, fuel, tools, travel, and essentials — but none of that spend touched the Fynda ecosystem.
The team began to ask:
How can we reward loyalty and drive retention for both workers and customers?
Can we make rewards a growth lever, not just a perk?
How do we curate relevant offers — a grocery or gas reward for a plumber, a home décor or travel offer for a customer — without building new tech or operations?
And can we do it without a massive engineering or partnership team?
Traditional loyalty vendors didn’t fit. Their systems were built for single audiences — retail shoppers or financial customers — not for two-sided marketplaces with fundamentally different user needs.
Fynda needed a fast, flexible way to launch personalized rewards programs for both sides of its ecosystem, connect to relevant brand offers in the UK, and do it all without writing custom code or managing complex integrations.
The Solution
A no-code, dual-rewards engine that powers growth, retention, and new revenue
A no-code, dual-rewards engine that powers growth, retention, and new revenue
A no-code, dual-rewards engine that powers growth, retention, and new revenue
To meet both user and business needs, Fynda partnered with Kalder to launch a dual-sided Partner Rewards Platform — a white-labeled solution that unified plumbers, customers, and brand partners into one seamless incentive ecosystem.
With Kalder’s low-code infrastructure, the Fynda team went live in just two weeks, under their own brand, without touching backend systems or hiring new developers.
Here’s how they did it:
1. Dual reward programs for different audiences
Fynda created two unique, fully branded experiences powered by Kalder’s offers network:
Fynda Pro Rewards — built for plumbers and tradespeople, featuring high-frequency, lifestyle-aligned offers from partners like Tesco, BP, Greggs, and Clarks.
Fynda Customer Rewards — tailored for homeowners and everyday users, focused on shopping, travel, and lifestyle deals.
Each audience saw curated, relevant offers — designed to fit their real-world spend and drive continuous engagement.
2. Rewards that power both sides of the flywheel
With Kalder, Fynda connected these programs into a closed-loop ecosystem:
Plumbers earn cashback and points when shopping at partner brands — helping them save on daily expenses.
Customers earn and redeem points for booking services within the Fynda app — turning every transaction into a retention moment.
Both groups interact with offers weekly, keeping the Fynda brand top of mind between bookings.
This transformed Fynda from a transactional platform into a daily engagement destination — where loyalty and growth reinforce each other.
3. Access to 4,500+ UK brand partners
Instead of building their own merchant network, Fynda plugged directly into Kalder’s 4,500+ brand offers network across the UK — including major retailers, grocers, and travel providers.
Through Kalder’s API, they gained instant access to:
Localized, pre-negotiated brand offers
Automated attribution and payout handling
Offer-level performance data and insights
4. Revenue and data, not just retention
Behind the scenes, Kalder handles all offer tracking, payouts, and analytics, while Fynda earns 20–30% higher commission rates than typical affiliate networks through Kalder’s preferred partner integrations.
This turned the program into a profitable business line, not a cost center — creating an ancillary revenue stream tied directly to user activity.
“We didn’t just want to retain users — we wanted to reward loyalty in motion. Kalder helped us do both sides of the equation: plumbers earn where they spend, and customers save where they book.”
— CEO, Fynda
5. Zero-code customization and rapid deployment
Using Kalder’s no-code dashboard, Fynda’s operations and marketing teams manage:
Offer curation and category-level prioritization
Program branding and content updates
Data dashboards for user engagement and commission insights
All of it is managed in-house, without technical intervention — enabling fast iterations and campaign testing as the platform grows.
The Results
An incentive flywheel that fuels both sides of the marketplace
An incentive flywheel that fuels both sides of the marketplace
An incentive flywheel that fuels both sides of the marketplace
2 weeks to launch: with zero developer involvement
4,500+ live offers: across top UK brands
2 reward programs launched: for workers and customers in one platform
20–30% higher commissions: from Kalder’s UK partner network
New ancillary revenue line: from cashback and brand partnerships
Fynda transformed its platform into a self-sustaining ecosystem, where every transaction — booking, spending, or redeeming — creates value for users and income for the business.
Kalder’s Partner Rewards Platform
Powering two-sided growth for marketplaces, fintechs, and loyalty ecosystems. Launch in days. Reward everyone. Grow faster.
Company Name
Company Name
FYNDA
FYNDA
Industry
Industry
Home Services & Marketplace Technology
Home Services & Marketplace Technology
Company Size
Company Size
Growth-stage, operating across the UK
Growth-stage, operating across the UK
Pain Point
Pain Point
Low retention and engagement across a two-sided marketplace — with no loyalty engine to incentivize either side (workers or customers)
Low retention and engagement across a two-sided marketplace — with no loyalty engine to incentivize either side (workers or customers)
Kalder Products Used
Kalder Products Used
- Partner Rewards
- Partner Rewards
- Dual-Program Rewards Engine
- Dual-Program Rewards Engine
- No-Code Curation Dashboard
- No-Code Curation Dashboard
- UK Partner Offers Network
- UK Partner Offers Network
- Commission & Analytics Infrastructure
About the Company
About the Company
Fynda is a UK-based two-sided marketplace connecting customers with trusted local professionals — including plumbers, HVAC technicians, and electricians. The platform enables users to easily book services while helping tradespeople find steady, verified work opportunities. To build stronger loyalty loops and drive daily engagement, Fynda partnered with Kalder to launch a dual rewards ecosystem — one program for customers and another for service professionals. Both sides earn and redeem rewards across 4,500+ UK brand offers, from Tesco to Clarks, while Fynda earns 20–30% higher commission rates through Kalder’s preferred partner network. With Kalder’s no-code infrastructure, Fynda went live in just two weeks, turning its transactional service marketplace into a self-sustaining, revenue-generating loyalty platform that grows both sides of its ecosystem.
Fynda is a UK-based two-sided marketplace connecting customers with trusted local professionals — including plumbers, HVAC technicians, and electricians. The platform enables users to easily book services while helping tradespeople find steady, verified work opportunities. To build stronger loyalty loops and drive daily engagement, Fynda partnered with Kalder to launch a dual rewards ecosystem — one program for customers and another for service professionals. Both sides earn and redeem rewards across 4,500+ UK brand offers, from Tesco to Clarks, while Fynda earns 20–30% higher commission rates through Kalder’s preferred partner network. With Kalder’s no-code infrastructure, Fynda went live in just two weeks, turning its transactional service marketplace into a self-sustaining, revenue-generating loyalty platform that grows both sides of its ecosystem.
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