How BSC Young Boys built a year-round fan economy with Kalder
20000+ digital badges sold
creating a new, recurring revenue line
65% monthly retention
as fans return to complete challenges and climb the leaderboard
New digital inventory for sponsors
with measurable engagement and brand visibility
"Kalder helped us turn fandom into a living business model. Supporters aren’t just cheering anymore—they’re collecting, competing, and driving steady revenue for the club all season long. "
CDO
BSC Young Boys
The Problem
Fans were everywhere. Revenue wasn’t.
Every team in modern sports faces the same paradox: unmatched passion, unpredictable income. Stadiums sell out, social channels explode with engagement — but between matchdays, that energy fades into silence.
For BSC Young Boys, one of Europe’s most beloved clubs, this meant the same cycle every season:
revenue peaks on game day, then weeks of digital inactivity. Sponsors lost visibility, merchandise piled up, and community momentum reset to zero.
The club had reach — millions of fans online and offline — but no system to convert fandom into recurring, measurable revenue.
Meanwhile, valuable assets like surplus merchandise and collectibles sat idle in storage. Every unsold item represented a missed opportunity: not just lost margin, but lost loyalty.
The goal wasn’t to add more noise — it was to build continuity and control:
A way to monetize fandom directly, beyond tickets and jerseys.
A way to keep fans active all year, not just on matchday.
A way to turn engagement into a revenue engine, not a marketing expense.
Like every ambitious club, Young Boys didn’t need another app or social platform.
They needed an owned fan economy — one where every action, challenge, and purchase fueled both loyalty and sustainable growth.
The Solution
A gamified fan economy that turns loyalty into predictable revenue
To bridge the gap between passion and profitability, BSC Young Boys partnered with Kalder to launch a new kind of digital experience — one that makes fandom measurable, competitive, and rewarding.
The result: YB-Collector, a white-labeled gamification and membership platform built to power recurring income through play and participation.
Fans now compete, collect, and contribute — all while generating new revenue for the club.
Through YB-Collector, supporters can:
Purchase collectible digital badges, each tied to players, seasons, or milestones — fueling ongoing revenue with every sale.
Earn XP and climb leaderboards, unlocking real rewards like tickets, experiences, and exclusive merch.
Join paid tiers, gaining insider access, premium challenges, and behind-the-scenes content.
Stay engaged all season, completing weekly activities, polls, and quests that keep club culture alive between matches.
Behind the scenes, Kalder powers the full engine — from payments and badge sales to XP logic, analytics, and fan data infrastructure.
Revenue automation ensures seamless recurring income without new headcount.
Engagement analytics deliver real-time insight to marketing and sponsorship teams.
Branded control keeps everything under yb-collector.ch — no third parties, no loss of identity.
“YB-Collector turned our fanbase into a living ecosystem,” said the club’s Digital Director.
“Fans aren’t just spectators anymore — they’re contributors. Every challenge completed and badge sold brings the club closer to its supporters, every single day.”
What began as an engagement tool became a new commercial model for sports teams:
a year-round fan economy that drives revenue, data, and connection — powered by Kalder.
Company Name
BSC Young Boys
Industry
Sports & Entertainment
Company Size
400+ employees, millions of fans worldwide
Pain Point
Limited monetization of fan loyalty and low engagement between match days
Kalder Products Used
- Gamification Tools
- Paid Membership & Loyalty Infrastructure
- Badge System
- Referral and Leaderboard Modules
About the Company
Founded in 1898, BSC Young Boys is one of Switzerland’s most historic and successful football clubs, based in Bern. The club competes in the Swiss Super League and is known for its passionate fan base, community-driven culture, and consistent presence in European competitions. Seeking to modernize its commercial operations, BSC Young Boys partnered with Kalder to launch a digital rewards platform that connects fans, sponsors, and partner brands in one ecosystem. Through Kalder’s infrastructure, the club now drives daily engagement and recurring revenue by rewarding fans — turning loyalty into a new revenue channel both on and off the pitch.
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How BSC Young Boys built a year-round fan economy with Kalder
How BSC Young Boys built a year-round fan economy with Kalder
How BSC Young Boys built a year-round fan economy with Kalder
20000+ digital badges sold
20000+ digital badges sold
20000+ digital badges sold
creating a new, recurring revenue line
creating a new, recurring revenue line
creating a new, recurring revenue line
New digital inventory for sponsors
New digital inventory for sponsors
New digital inventory for sponsors
with measurable engagement and brand visibility
with measurable engagement and brand visibility
65% monthly retention
65% monthly retention
65% monthly retention
as fans return to complete challenges and climb the leaderboard
as fans return to complete challenges and climb the leaderboard
as fans return to complete challenges and climb the leaderboard
"Kalder helped us turn fandom into a living business model. Supporters aren’t just cheering anymore—they’re collecting, competing, and driving steady revenue for the club all season long. "
"Kalder helped us turn fandom into a living business model. Supporters aren’t just cheering anymore—they’re collecting, competing, and driving steady revenue for the club all season long. "
"Kalder helped us turn fandom into a living business model. Supporters aren’t just cheering anymore—they’re collecting, competing, and driving steady revenue for the club all season long. "
CDO
CDO
BSC Young Boys
BSC Young Boys
BSC Young Boys
The Problem
Fans were everywhere. Revenue wasn’t.
Fans were everywhere. Revenue wasn’t.
Fans were everywhere. Revenue wasn’t.
Every team in modern sports faces the same paradox: unmatched passion, unpredictable income. Stadiums sell out, social channels explode with engagement — but between matchdays, that energy fades into silence.
For BSC Young Boys, one of Europe’s most beloved clubs, this meant the same cycle every season:
revenue peaks on game day, then weeks of digital inactivity. Sponsors lost visibility, merchandise piled up, and community momentum reset to zero.
The club had reach — millions of fans online and offline — but no system to convert fandom into recurring, measurable revenue.
Meanwhile, valuable assets like surplus merchandise and collectibles sat idle in storage. Every unsold item represented a missed opportunity: not just lost margin, but lost loyalty.
The goal wasn’t to add more noise — it was to build continuity and control:
A way to monetize fandom directly, beyond tickets and jerseys.
A way to keep fans active all year, not just on matchday.
A way to turn engagement into a revenue engine, not a marketing expense.
Like every ambitious club, Young Boys didn’t need another app or social platform.
They needed an owned fan economy — one where every action, challenge, and purchase fueled both loyalty and sustainable growth.
The Solution
A gamified fan economy that turns loyalty into predictable revenue
A gamified fan economy that turns loyalty into predictable revenue
A gamified fan economy that turns loyalty into predictable revenue
To bridge the gap between passion and profitability, BSC Young Boys partnered with Kalder to launch a new kind of digital experience — one that makes fandom measurable, competitive, and rewarding.
The result: YB-Collector, a white-labeled gamification and membership platform built to power recurring income through play and participation.
Fans now compete, collect, and contribute — all while generating new revenue for the club.
Through YB-Collector, supporters can:
Purchase collectible digital badges, each tied to players, seasons, or milestones — fueling ongoing revenue with every sale.
Earn XP and climb leaderboards, unlocking real rewards like tickets, experiences, and exclusive merch.
Join paid tiers, gaining insider access, premium challenges, and behind-the-scenes content.
Stay engaged all season, completing weekly activities, polls, and quests that keep club culture alive between matches.
Behind the scenes, Kalder powers the full engine — from payments and badge sales to XP logic, analytics, and fan data infrastructure.
Revenue automation ensures seamless recurring income without new headcount.
Engagement analytics deliver real-time insight to marketing and sponsorship teams.
Branded control keeps everything under yb-collector.ch — no third parties, no loss of identity.
“YB-Collector turned our fanbase into a living ecosystem,” said the club’s Digital Director.
“Fans aren’t just spectators anymore — they’re contributors. Every challenge completed and badge sold brings the club closer to its supporters, every single day.”
What began as an engagement tool became a new commercial model for sports teams:
a year-round fan economy that drives revenue, data, and connection — powered by Kalder.
Company Name
Company Name
BSC Young Boys
BSC Young Boys
Industry
Industry
Sports & Entertainment
Sports & Entertainment
Company Size
Company Size
400+ employees, millions of fans worldwide
400+ employees, millions of fans worldwide
Pain Point
Pain Point
Limited monetization of fan loyalty and low engagement between match days
Limited monetization of fan loyalty and low engagement between match days
Kalder Products Used
Kalder Products Used
- Gamification Tools
- Gamification Tools
- Paid Membership & Loyalty Infrastructure
- Paid Membership & Loyalty Infrastructure
- Badge System
- Badge System
- Referral and Leaderboard Modules
- Referral and Leaderboard Modules
About the Company
About the Company
Founded in 1898, BSC Young Boys is one of Switzerland’s most historic and successful football clubs, based in Bern. The club competes in the Swiss Super League and is known for its passionate fan base, community-driven culture, and consistent presence in European competitions. Seeking to modernize its commercial operations, BSC Young Boys partnered with Kalder to launch a digital rewards platform that connects fans, sponsors, and partner brands in one ecosystem. Through Kalder’s infrastructure, the club now drives daily engagement and recurring revenue by rewarding fans — turning loyalty into a new revenue channel both on and off the pitch.
Founded in 1898, BSC Young Boys is one of Switzerland’s most historic and successful football clubs, based in Bern. The club competes in the Swiss Super League and is known for its passionate fan base, community-driven culture, and consistent presence in European competitions. Seeking to modernize its commercial operations, BSC Young Boys partnered with Kalder to launch a digital rewards platform that connects fans, sponsors, and partner brands in one ecosystem. Through Kalder’s infrastructure, the club now drives daily engagement and recurring revenue by rewarding fans — turning loyalty into a new revenue channel both on and off the pitch.
Get Started for Free